In case you can’t be bothered to make your own and seeing as the weather is more dubious these days, why not try one of our recommendations for best burgers in town?
But first, it’s worth knowing that many restaurants participate in the Mr. Hyde National Burger Day celebrations which offer exclusive discounts. Simply visit the website, fill in a form for your chosen venue and download the voucher to your phone.
We’ve marked the burgers that are part of the scheme below.
Best Burger for Size
If you want a bun and patty the size of a main course plate, then you better head to Smith & Wollensky. Weighing in at 5lb this mammoth burger is eight times the size of their usual burgers and includes a hash brown, roasted Portobello mushrooms, beer battered onion rings, streaky bacon, mozzarella, confit tomatoes, fried eggs and jalapeno sauce.
What’s more you can eat the pre-ordered burger for free, IF you can finish it that is. The only condition of this Man vs. Burger showdown is that only one person may attempt the gargantuan feat. Don’t forget to book and if you would rather watch the madness unfold while eating something more modest you can enjoy their range of new one-off burgers which include: Prawn and Chorizo burger (£15), Dirty-Double cheeseburger (£13) and their Braised Short Rib burger (£13).
Best for Classic Fast Food
When we say classic fast food, we don’t mean you should actually head to Maccy Ds or Burger King, but rather test out the best imitation of those kinds of burger. Except this time they include delicious well sourced ingredients and therefore cost a lot more. But believe us, it’s worth the extra sheckles when you try either of the following two burgers…sorry we couldn’t decide.
First up is Hawksmoor’s Big Matt. No prizes for guessing which burger this is an homage to…yes, indeed it’s your childhood friend, the Big Mac, but this time the patty has been made from the same grass-fed, dry-aged British beef that Hawksmoor uses for its sirloin. Succulent, simple and with two patties, you will be lovin’ it…
Also high on your agenda for simple, classic fast food should be Shake Shack’s signature Shack Burger. The well charred patty gets sandwiched between the more alternative potato roll, layered with a good dollop of American cheese and, to finish it off perfectly, we would order sliced raw onion, extra pickles and a slab of tomato.
Best for Indulgence
Sometimes you want the richest thing on the menu, so you really can’t do much better than Mac and Wild’s Venimoo burger. Not only does it include a hearty patty that is made from Angus beef and wild venison; the mixture of which makes for a beautifully musky, gamey taste, but the burger bulges out of a brioche bun, oozing cheese and the piece de resistance, a waterfall of Bernaise sauce.
This dripping gold goo not only tastes lavish, it looks so as well, which means you can act like the rich kids of instagram when you post your food porn pic to all your carni friends.
A close second for living life on the indulgent side this National Burger Day is the The Patate, which pops up in various locations around London. It eschews the patty in place of a pleasantly unctuous portion of beef bourguignon that sits in a bun inside a camembert box and of course comes with a chunk of melting camembert on top. Oui s’il vous plait!
Best for Feasting
The clue is in the name for this one, as you need to head to Street Feast; Canada Water’s huge indoor/outdoor mega food market. Except you need to head there on Thursday 30 August, i.e. a week after the official National Burger Day. Mr. Hyde and Street Feast have made a clever move here.
By asking all the big burger players to create a one-off special burger for this occasion they don’t detract guests from their restaurants the week before. It’s win win for them and for fans of the humble burger. There will be veterans, newcomers, dessert places and even a vegan debut. Tickets are a little spenny at £15, but you do get an icy-cold Budweiser plus a MacPickleback shot as well as giveaways and games, like Burger Pinata! What’s not to love?
Best for Pork
Bar Bouloud isn’t a burger joint that immediately springs to mind, but then it’s not really a burger joint. It’s a rather classy little restaurant situated in the Mandarin Oriental Hotel in Knightsbridge and it has a price tag to match with burgers costing between £17 – £24. At the steeper end of the menu is their signature BB burger, which rather extravagantly includes a beef patty, foie gras, short ribs, horseradish mayo, confit tomato and black onion seed bun. While this is a runner up for most indulgent burger, it is obviously not our ‘Best for Pork’ recommendation.
For this, we chose the Piggie, which comes in at a slightly more modest £19. Although when you tuck your trotters in to this exquisitely stacked burger, you’re going to feel like a rich pig in s***. It might not be massive, but it really delivers on flavour because of the addition of BBQ pork. Also accompanying the beef patty you’ll find jalapeno mayo and red cabbage, which sits inside a cheddar bun. It’s just delicious and due to the price, a good one to try for a treat, like National Burger Day for instance…
Best for Chicken
Long reigning chicken supreme are the Chick ‘n’ Sours burgers, which are filled sky high with chunks of ridiculously crisp free-range chicken and slathered with crackalicious sauces. Unsurprisingly, you will make a mess, but thankfully, you won’t care, as this is the best fried chicken in mother-cluckin’ town! Therefore, we advise not taking a date there to avoid your Genghis Khan-got-the-munchies impression going down like a condom balloon. Our favourite is the K Pop – Fried thigh, Gochujang mayo, chilli vinegar & Asian ‘slaw, all for £12 and best enjoyed with their Hunan Cucumbers and Dripping Fries.
Best for Vegans
Now because options are limited for the vegan brigade, we thought we’d be extra kind and throw in two options here. One allows a vegan to go to a restaurant with their omnivorous mates and the other is for going full vegan.
Let’s start with the former as it’s the most inclusive – to humans anyway 😉 – it’s Patty & Bun*; everyone’s favourite hipster burger hang out that makes rather naughty sloppy burgers that leave you looking like you’ve rolled around in them! Luckily for a vegan, they can get the same effect from their Whoopi Goldburger. Inside the bonsoy bun is a tempeh and mushroom fritter which is crisp on the outside and juicy on the inside and when combined with the double-smoked vegan gouda cheese, you get the oozing, stringy hit to the mouth that makes you smile…in a cheesy way.
For a National Burger Day worthy of your vegan crew, we recommend The Full Nelson in Deptford. It might be a schlep for some, but it’s totally worth it for the multiple options on their veggie/ vegan menu. We like things spicy so recommend the Sith burger. The “beef” burger comes with Deptford Death sauce, Sriracha mayo, spicy cheese, jalapenos, onion & more hot sauce, as well as tomatoes, pickles and finely chopped lettuce! Winner, winner, vegan dinner.
*Participating in the Mr Hyde 20% discount deal on selected burgers only.
We hope one of those tickles your fancy this National Burger Day, but if not, let this food & drink PR agency know what you think is missing from our list by commenting below! Also, if you are making your own at home, check out our guide to how best to assemble your burger.
In anticipation of National Burger Day on August 23 we thought we would give you our top tips for assembling the perfect burger; learnt from our MANY trips to the ever increasing burger restaurants around London.
About The Bun
Sometimes the bun is the last ingredient in a burger to get any attention, but in recent years it is finally being treated as more than an edible plate/ glorified patty holder. The added flavour and overall structure it can bring are serious considerations, for those who want to bring their best burger game. So which bun should you buy?
If you are doing things the American way, where biggest is best, then we recommend the Ciabatta roll; its thick crust allows for a sturdy grasp and provides structure for even the juiciest burger. However, it can be too hard, so remember to do the squeeze test in store or at least eat them fresh that day. With an excellent bread flavour, the Ciabatta roll also contributes to the overall taste.
If flavour is your most important criteria then we recommend the brioche. Those Frenchies knew what they were doing when they created the brioche and it mainly involved adding more eggs and butter! By doing so the brioche is slightly richer, sweeter and more dynamic in flavour, but never overpowers the other ingredients. It also makes the bun lovely and soft, but this does not affect the durability as this extra absorbency helps to soak up all the juices.
If you’re a bit of a renegade, but like giving a nod to the past, then you could try an English muffin. We know it might seem crazy, but give this little guy a try and you won’t regret it. Its round shape and sturdy structure makes it quite the neat little treat. You must toast* it first though and why not add an egg to give your burger the breakfast club treatment?
Last, but certainly not least is the Milk bun. Gaining in popularity all over, the milk bun is sturdy so means you can go wild with your ingredients list, but is also light in texture so that it mops up all those juices. This creates a very flavourful experience and one which is considerably more savoury than a brioche, due to the way it is made. However, because of its recipe it is slightly sweeter than a normal white bun and a lot less fatty. Overall we think the balance of flavours in a milk bun is best, but it is always fun to switch the bun depending on what else you’re throwing in…
It is worth toasting whichever burger bun you choose as it makes it much firmer and gives the bun an extra crispness!
Lettuce Call The Whole Thing Off
So now we come to the crucial consideration of how to assemble everything that goes in between the bun. This is where things can get controversial. Remember the debate that raged across the internet when Google released their burger emoji, positioning the cheese beneath the patty, while all other emojis, from Apple to WhatsApp, put the cheese on top of the patty?
Well, if you’re not sad enough to have got involved, don’t worry, because you would probably have said ‘above the patty’ and you would’ve been right. After all, that is how you melt cheese; by putting it on the burger while it sizzles away! Not only do you want to have that cheesy hit in the roof of your mouth so the top of your tongue gets the full experience, but the cheese also holds the other toppings in place.
The ingredient which seems to divide people the most, actually, is the lettuce leaf. Some believe it should be on the bottom, to act as an extra barrier between the burger juices and the bun, while others believe it should sit on top, for pure purtiness. We think the former is certainly a valid option if your burger is hemorrhaging juice, but we would rather recommend the latter, based on the inclusion of tomato.
Tomatoes bring tang, refreshing juice, sweetness and colour to a burger. You’d be mad not to include it and when you do it is best to put the lettuce above it. This way the lettuce is never directly on top of the patty (which is a burger faux-pas as the heat from the patty will wilt the lettuce and make it limp and slimy). Also, having the lettuce on the tomato stops the lettuce from sliding around, especially if you have lots of sauce up there. Another tip here is to put your onion rounds on top of the lettuce to weigh it down. The added benefit of this is how they will also catch the condiments and stop your sauce from spilling out.
So we’ve reached the final furlong; what to put under your patty. First up, it’s the pickles! You nearly forgot about them didn’t you? Well, don’t. They are an extremely important ingredient for bringing an extra dimension of flavour to your burger. However, you are free to include whatever veg you prefer, like salsa, olives, mushrooms. The only rule is that because they are small and irregular in size, they need to go under the patty so they can be weighed down and not fall out of the burger.
Another way to ensure these bad boys don’t fall out is by adding sauce to the bottom bun, but which sauces go where? We believe in dividing them up to avoid it oozing out between your fingers and making a right ol’ mess. Mayo is lighter and more delicate so suits being slathered on the top bun, so we would add our mustard and ketchup to the bottom bun, but we know that some prefer to taste the strong tomato/ mustard flavour first, so swapping your sauces around here is an option.
So there we are. We made it through the gauntlet of which ingredients go where when you assemble your burger. And just to make it super simple for you, here is the order from bottom to top:
Pickles or small extras
Head Chef Tom Cook at Smith & Wollensky London says “Always let your patty sit before stacking to avoid the juices going everywhere. This is because the saturated fats in a beef burger liquify when hot, so if you let the burger cool a little they’ll solidify and stop you dripping juice all over the place.” We wouldn’t be a very good PR agency if we didn’t get a quote from one of our clients now would we?
Now go forth and find your ingredients while we do a sun dance! And in case we’ve had all the sun we’re going to get this summer, check out this PR agency’s review on where to seek out the best burger joints this National Burger Day.
As with most large events in the UK and across the world there is always opportunity for brands and specifically restaurants and bars to capitalise on them from a PR point of view – the Royal Wedding this weekend is a perfect example of this. Executing a simple and well thought out PR campaign can not only lead to press coverage but an increase in sales.
The Royal Wedding this weekend is one opportunity where restaurants and bars can do this. From a kooky cocktail to a royal afternoon tea – customers, especially tourists travelling for the occasion will be ready to lap up this opportunity.
Examples of PR Campaigns for the Royal Wedding
Take the Royal Wedding Champagne afternoon tea at Dukes Hotel who have partnered with The East India Company to create an afternoon tea to celebrate the occasion. Both brands have historic Royal connections and have utilised this to create an afternoon tea that shows off both brands to excellent effect.
Afternoon teas are always a popular hit with consumers – The Sanderson Hotel’s Alice in Wonderland afternoon tea is the highest grossing f&b activation they have done. When executed well it is the perfect opportunity for venues to earn during the lull time between lunch and dinner service.
The timings of the Royal Wedding lend itself perfect to venues screening the event and having brunch specials – Dead Dolls House in Islington are screening the event as well as offering £10 jugs of Pimm’s. There will also be a free shot for anyone named Meghan or Harry – a simple yet fun PR idea to engage consumers and the press.
Screenings will be popular across London and the UK – To top off the wine-filled celebrations, the London Wine Week Hub at Flat Iron Square will play host to a Royal Wedding garden party on Saturday 19th May, complete with bunting, confetti and of course, plenty of fizz. With a live screening of Prince Harry and Meghan Markle’s big day and dedicated menu of Champagne and cake, guests will enjoy a good old-fashioned knees-up throughout the day.
The Royal Wedding will be screened throughout the afternoon; starting with the ceremony at Windsor Castle at noon, followed by the carriage procession around Windsor Town. Free to attend, it’s the ultimate fizz-lovers’ celebration of the royal nuptials.
Above are a few examples of campaigns that restaurants, bars and brands are doing to create PR opportunities for themselves from the Royal Wedding.
Key Points for activating a PR campaign
1. Keep it simple – don’t go over the top sometimes the simple ideas are the most effective
2. Think outside the box – journalists like things that are different and unusual
3. Decide if you want to do an idea that just gets press – sometimes the wacky ideas will get you lots of press but no necessarily resonate with consumers – decide what you want most out of the campaign.